Intuit,a computer software company,runs an advertising campaign for Quicken that emphasizes the fact it is the most preferred brand of financial software.This is an example of a(n):
A)emotional appeal.
B)teaser appeal.
C)product popularity appeal.
D)transformational appeal.
E)favorable price appeal.

Question

Quizplus · Accepted Answer

The advertising campaign emphasizes the popularity of the Quicken brand of financial software, making it a product popularity appeal.

Intuit,a Computer Software Company,runs an Advertising Campaign for Quicken That