Advertising appeals that focus on functional or utilitarian needs and emphasize product features and benefits are known as _____ appeals.
A)informational
B)emotional
C)price
D)inherent drama
E)image

Question

Quizplus · Accepted Answer

Informational appeals focus on providing information about the product's features and benefits to meet functional or utilitarian needs. They are often used for products that are not emotionally engaging, such as cleaning products or toothpaste.

Advertising Appeals That Focus on Functional or Utilitarian Needs and Emphasize