The Glad trash bag campaign,which used the slogan "Don't get mad.Get Glad," tells the reader that Glad trash bags are twice as thick as the leading volume bag.Glad uses a(n)_____ appeal.
A)emotional
B)competitive advantage
C)fear
D)favorable price
E)transformational

Question

Quizplus · Accepted Answer

The slogan "Don't get mad. Get Glad." emphasizes Glad's competitive advantage over the leading volume bag, indicating that Glad trash bags are twice as thick. This is a competitive advantage appeal.

The Glad Trash Bag Campaign,which Used the Slogan "Don't Get