Which of the following statements is true about feature appeals?
A)They tend to be very informative and present a number of attributes that can be used as the basis for a rational purchase decision.
B)They are never used for technical and high-involvement products.
C)They can be used for advertising a product but not a service.
D)They never focus on attributes or benefits that are important to consumers.
E)They stress upon the popularity of a product or service by pointing out the number of consumers who use the brand and the number who have switched to it.

Question

Quizplus · Accepted Answer

Feature appeals are informative and present the attributes of a product, which can be used to make a rational purchase decision. They are effective for high-involvement products where consumers need detailed information to make a decision. B, C, D, and E are incorrect statements.

Which of the Following Statements Is True About Feature Appeals