A(n)_____ refers to the approach used in an advertisement to elicit some consumer response or influence feeling.The way this approach is turned into an advertising message is the ____.
A)advertising appeal;advertising campaign
B)creative execution style;advertising appeal
C)creative execution style;advertising campaign
D)advertising appeal;creative execution style
E)brand image;positioning

Question

Quizplus · Accepted Answer

The first blank refers to the advertising appeal, which is the specific approach used in an advertisement to attract the attention of the target audience and influence their feelings towards the product/service. The second blank refers to the creative execution style, which is the way in which the advertising appeal is presented in the advertisement to create a specific brand image and convey a particular message. Therefore, the correct choice is D - advertising appeal; creative execution style.

A(n)_____ Refers to the Approach Used in an Advertisement to Elicit