A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier to use for novices.The computer manufacturer will probably use _____ appeal to announce the breakthrough.
A)favorable price
B)emotional
C)news
D)popularity
E)transformational

Question

Quizplus · Accepted Answer

News appeal would be the best choice because the manufacturer wants to announce its breakthrough and inform its target audience about the new development that will enhance the usability of their computers. The focus is on the technological advancement, not on emotional or transformational benefits, or favorable pricing or popularity.

A Personal Computer Manufacturer Has Developed a Significant Technological Breakthrough