Advertisements that focus on the dominant attributes or characteristics of a product or service are known as _____ appeals.
A)feature
B)news
C)price
D)product popularity
E)generic

Question

Quizplus · Accepted Answer

Feature appeals focus on highlighting the main and distinctive characteristics of the product or service, such as its size, color, performance, or quality. This approach is common in ads for electronic devices, cars, cosmetics, and other products where consumers look for specific features or benefits. News appeals focus on introducing new or improved products or services, price appeals emphasize low or competitive prices, product popularity appeals rely on the endorsement of experts or celebrities, and generic appeals appeal to basic needs or emotions without mentioning specific products or brands.

Advertisements That Focus on the Dominant Attributes or Characteristics of a Product