A _____ appeal is used when the advertiser makes either a direct or an indirect comparison to another brand and usually claims superiority on one or more attributes.
A)feature
B)popularity
C)competitive advantage
D)technical
E)news

Question

Quizplus · Accepted Answer

A competitive advantage appeal is used when the advertiser compares its brand to a competitor's brand and claims superiority on one or more attributes. This type of appeal is commonly used in advertising to differentiate a brand from its competitors and persuade consumers to choose it over others.

A _____ Appeal Is Used When the Advertiser Makes Either