Hershey's advertises heavily around Christmas with ads that show only a picture of red,green and silver wrapped Hershey Kisses chocolate.Hershey's is using _____ advertising.
A)transformational
B)reminder
C)rational
D)emotional integration
E)teaser

Question

Quizplus · Accepted Answer

Reminder advertising is used to remind consumers of a product or brand they are already aware of. In the case of Hershey's Christmas ads, the aim is to remind consumers that Hershey's Kisses is a great option for Christmas candy. The visuals of the red, green and silver wrapped Hershey's Kisses is meant to evoke holiday cheer and emotions of giving and receiving gifts.

Hershey's Advertises Heavily Around Christmas with Ads That Show Only