Advertisements that create feelings,meanings,images or beliefs about a product or service that can be activated when consumers use it are known as _____ ads.
A)rational
B)transformational
C)nostalgic
D)affective
E)informational

Question

Quizplus · Accepted Answer

Transformational ads aim to create a deeper connection between the consumer and the product/service by associating it with certain emotions, beliefs, or values. These emotions, beliefs or values are intended to be activated when consumers use the product or service.

Advertisements That Create Feelings,meanings,images or Beliefs About a Product or Service