According to McCann-Erickson's concept of emotional bonding,the strongest relationship that develops between a brand and a consumer is based on:
A)product benefits.
B)brand personality.
C)feelings or emotional attachments to the brand.
D)rational motives.
E)competitive advantage over similar products in the market.

Question

Quizplus · Accepted Answer

The concept of emotional bonding by McCann-Erickson emphasizes that the strongest relationship between a brand and a consumer is formed through emotional attachments and feelings towards the brand.

According to McCann-Erickson's Concept of Emotional Bonding,the Strongest Relationship That