_____ advertising attempts to make the experience of using a product or service richer,warmer or more exciting.
A)Informational
B)Competitive advantage
C)Transformational
D)Image
E)Rational

Question

Quizplus · Accepted Answer

Transformational advertising aims to enhance the consumer's experience by creating feelings of excitement, warmth, or richness associated with using a particular product or service. This type of advertising typically focuses on the benefits and values that the product or service can offer, rather than simply presenting information or features. It aims to create an emotional connection between the consumer and the brand.

_____ Advertising Attempts to Make the Experience of Using a Product