Research shows consumers perceive Miller beer as strong,bold,and adventurous.This is an example of how consumers assign a _____ to a brand.
A)product rank
B)personality
C)product features
D)unique selling proposition
E)market rank

Question

Quizplus · Accepted Answer

The statement refers to the personality assigned to the Miller beer brand by consumers. Thus, the best choice is B, which refers to the personality of a brand.

Research Shows Consumers Perceive Miller Beer as Strong,bold,and Adventurous