An advertising execution technique that relies on a straightforward presentation of information concerning the product or service is called a(n):
A)straight-sell or factual message.
B)demonstration.
C)testimonial.
D)dramatization.
E)animation of key benefits approach.

Question

Quizplus · Accepted Answer

A straightforward presentation of information about the product or service is the definition of a straight-sell or factual message. It is used when the product or service is self-explanatory and requires no further promotion.

An Advertising Execution Technique That Relies on a Straightforward Presentation