Advertising appeals that relate to consumers' social and/or psychological needs for purchasing a product or service are known as _____ appeals.
A)informational
B)rational
C)irrational
D)emotional
E)feature

Question

Quizplus · Accepted Answer

Emotional appeals focus on consumers' social and psychological needs for purchasing a product or service, such as their desire for love, happiness, and status, and rely on feelings and emotions to persuade them to buy.

Advertising Appeals That Relate to Consumers' Social And/or Psychological Needs