The Oscar Mayer ad touched the child in all of us when it showed Andy on the pier singing the "My bologna has a first name" jingle.This example of _____ advertising won America's heart and stomach.
A)competitive advantage
B)refutational
C)transformational
D)transactional
E)rational

Question

Quizplus · Accepted Answer

The use of nostalgia and emotions to create a connection with the audience are characteristics of transformational advertising, which is the best fit for this example. The other options do not fully capture the emotional appeal and nostalgia of the ad.

The Oscar Mayer Ad Touched the Child in All of Us