An advertisement for the State of Alabama shows a family with two teens arriving in the state alienated from each other.The fun they experience in the state brings the family back together again.The commercial ends with all four running down the beach holding hands.This ad uses _____ for its appeal.
A)informational integration
B)rational integration
C)mood transfer
D)emotional integration
E)outcome integration

Question

Quizplus · Accepted Answer

The advertisement uses emotional integration as its appeal by showing how the family's fun experiences in Alabama bring them back together and create a positive emotional bond, symbolized by their holding hands as they run down the beach.

An Advertisement for the State of Alabama Shows a Family