Ads for Oneida flatware are frequent,show a piece of Oneida flatware,the headline,"ONEIDA," and the slogan "Your table is ready" in small print.This type of ad is intended as _____ advertising.
A) transformational
B) reminder
C) rational
D) emotional integration
E) favorable price
Correct Answer:
Verified
Q24: Advertising appeals that portray people in an
Q25: Transformational advertising can differentiate a product or
Q26: According to McCann-Erickson's concept of emotional bonding,the
Q27: Advertisements that create feelings,meanings,images or beliefs about
Q28: Advertisers create emotional advertising appeals by using:
A)comparative
Q30: Rational and emotional advertising appeals:
A)represent two distinctive
Q31: The proprietary research technique developed by the
Q32: According to McCann-Erickson's concept of emotional bonding,the
Q33: Which of the following statements provides a
Q34: _ advertising attempts to make the experience
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