According to McCann-Erickson's concept of emotional bonding,the most basic relationship a consumer has with a brand is how he or she thinks about the:
A)emotional ties he or she has with the product and/or brand.
B)brand personality.
C)product benefits.
D)self-actualization motives for purchasing.
E)self-esteem motives that will be affected by the purchase.

Question

Quizplus · Accepted Answer

McCann-Erickson's concept of emotional bonding suggests that the most basic relationship a consumer has with a brand is based on how they think about the product benefits. Emotional ties, brand personality, self-actualization motives, and self-esteem motives are all considered deeper levels of emotional bonding that go beyond the basic relationship.

According to McCann-Erickson's Concept of Emotional Bonding,the Most Basic Relationship