The ad for 'TDAmeritrade' investment bank states that the company is "Ranked #1 by SmartMoney Magazine for the Do-It-Yourself Investor." The ad is using a(n)_____ appeal.
A)emotional
B)competitive advantage
C)feature
D)favorable price
E)transformational

Question

Quizplus · Accepted Answer

The ad is using a competitive advantage appeal by highlighting their ranking as #1 in SmartMoney Magazine for the do-it-yourself investor. This is a way to differentiate themselves from other investment banks and show that they are a top choice for investors who want to manage their own investments.

The Ad for 'TDAmeritrade' Investment Bank States That the Company