Which of the following statements is true about informational/rational advertising appeals?
A)The particular features,benefits,or attributes that serve as the basis for these appeals are constant across product categories.
B)These types of appeals work well for products but not for services.
C)The particular features,benefits,or attributes that serve as the basis for these appeals vary from one product or service category to another as well as by market segment.
D)The particular features,benefits,or attributes that serve as a basis for these appeals generally do not vary by market segment.
E)Informational/rational ads create feelings,images,beliefs,and meanings about the product or service.

Question

Quizplus · Accepted Answer

The particular features, benefits, or attributes that serve as the basis for informational/rational appeals vary from one product or service category to another as well as by market segment. This means that a feature that appeals to one market segment may not be as important to another, and what works for one product or service may not work for another. Therefore, marketers need to understand the specific needs and preferences of their target audience to create effective informational/rational advertising appeals.

Which of the Following Statements Is True About Informational/rational Advertising