The agency that developed the Jack-in-the-Box fast-food restaurants ads used an irreverent return of a brand image that was remembered by customers from previous years,thereby creating:
A)advertising appeal
B)creative plan
C)marketing plan
D)sales approach
E)sales presentation

Question

Quizplus · Accepted Answer

The use of an irreverent return of a brand image that was remembered by customers from previous years created an advertising appeal.

The Agency That Developed the Jack-In-The-Box Fast-Food Restaurants Ads Used