The content of advertising with _____ emphasizes facts,learning and the logic of persuasion.
A)emotional appeals
B)informational/rational appeals
C)transformational appeals
D)subliminal appeals
E)irrational appeals

Question

Quizplus · Accepted Answer

The use of facts and logic indicate that the advertising is using informational/rational appeals, which are focused on providing information and increasing knowledge about the product or service. Emotional appeals (A) focus on eliciting an emotional response from the audience, transformational appeals (C) seek to create an emotional connection with the brand, subliminal appeals (D) attempt to influence the audience without their conscious awareness, and irrational appeals (E) use illogical or nonsensical arguments.

The Content of Advertising with _____ Emphasizes Facts,learning and the Logic