The computer software company Intuit runs an advertising campaign for Quicken that emphasizes the fact it is the most preferred and best selling brand of financial software.This is an example of what type of advertising appeal?
A)emotional
B)teaser
C)product popularity
D)transformational
E)favorable price

Question

Quizplus · Accepted Answer

The advertising appeal used by Intuit is product popularity, as they are emphasizing the fact that Quicken is the most preferred and best selling brand of financial software.

The Computer Software Company Intuit Runs an Advertising Campaign for Quicken