The Oscar Mayer ad touched the child in all of us when it showed Andy on the pier singing the "My bologna has a first name" jingle.This example of _____ advertising won America's heart and stomach.
A)competitive advantage
B)refutational
C)transformational
D)transactional
E)image

Question

Quizplus · Accepted Answer

The ad is an example of transformational advertising as it seeks to emotionally connect with the audience rather than just promoting the product's features or benefits. The ad evokes nostalgia and sentimental feelings, tapping into the childlike joy of singing a silly jingle about bologna. It aims to create a positive association with the brand that goes beyond just its taste or quality.

The Oscar Mayer Ad Touched the Child in All of Us