A radio commercial begins with the following line: "Our competitors think we can't sell furniture for so little money, but we want our customers to know that we work hard to bring you value for your dollar, and our prices are for real." The furniture store is using a(n) _____ appeal.

Question

Quizplus · Accepted Answer

The furniture store is using a refutational appeal by addressing the objections of their competitors and presenting a counterargument to their claims.

A Radio Commercial Begins with the Following Line: "Our Competitors