Refutational appeals,where an communicator presents both sides of an issue then refutes the opposing viewpoint,may be effective because refutational appeals:

Question

Quizplus · Accepted Answer

Refutational appeals can be effective because they anticipate and counter the opposing viewpoint, thus inoculating the target audience against a competitor's counterclaim. This can increase the persuasiveness of the message by reducing the likelihood of counterarguing. Option A is incorrect because refutational appeals explicitly present both sides of an issue, including arguments that oppose the advertiser's position. Option B is incorrect because there is no evidence to suggest that the strongest arguments are always placed at the end of the message. Option D is partially correct in that refutational appeals may increase the level of counterarguing, but this does not necessarily make them more effective. Option E is irrelevant as the effectiveness of refutational appeals is not dependent on their level of difficulty or ease of understanding.

Refutational Appeals,where an Communicator Presents Both Sides of an Issue