Which of the following situations would be most conducive to the use of a comparative advertising message?

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Comparative advertising is most effective when a company with a new brand wants to position that brand against established brands, thus entering the customers' evoked set. In this situation, comparative advertising can highlight the unique features and benefits of the new brand in comparison to others in the market, and help build brand awareness and preference among consumers. The other situations mentioned are not necessarily as conducive to comparative advertising, as they may not require the same level of differentiation or competitive positioning in the market.

Which of the Following Situations Would Be Most Conducive to the Use