The campaign centered around the theme,"Pork,the Other White Meat" is designed to show consumers that pork is not all fat as some people think.These ads trying to convince consumers pork is as lean as chicken use:

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The refutational appeal is used in these ads to refute the common misconception that pork is fatty. The campaign aims to convince consumers that pork is actually a lean meat, which is as lean as chicken.

The Campaign Centered Around the Theme,"Pork,the Other White Meat" Is