According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use a heavy repetition strategy.
A)three-orders response
B)standard learning
C)dissonance-attribution
D)low-involvement
E)high involvement

Question

Quizplus · Accepted Answer

The hierarchy mentioned refers to the Low-Involvement Hierarchy, where consumers do not have a strong motivation or interest in the product being advertised. Therefore, advertisers of low-involvement products need to use a heavy repetition strategy to create brand familiarity and encourage consumers to make a purchase without much thought or consideration.

According to the _____ Hierarchy,advertisers of Products Like Light Bulbs,ketchup,computer