_____ views a consumer's attitude toward brand as possessing a number of attributes that provide the basis on which consumers form their attitudes.
A)A multiattribute attitude model
B)An affect referral attitude model
C)Heuristics
D)Stimulus-response theory
E)Operant conditioning

Question

Quizplus · Accepted Answer

The multiattribute attitude model views a consumer's attitude as being made up of several attributes or characteristics that influence their overall perception of the brand. This model suggests that attitudes towards a brand are formed based on a consumer's beliefs and evaluations of various attributes related to the brand, such as its quality, price, and features. The model predicts that changes in any of these attributes will result in a corresponding change in the consumer's overall attitude towards the brand.

_____ Views a Consumer's Attitude Toward Brand as Possessing a Number