For which of the following products is the consumer most likely to experience cognitive dissonance?
A)chewing gum
B)diamond engagement ring
C)office supplies
D)light bulbs
E)garden fertilizer The purchase of a ring is an important decision and the buyer must choose among close alternatives.

Question

Quizplus · Accepted Answer

The purchase of a diamond engagement ring is a highly emotional and significant decision, which can lead to cognitive dissonance. The buyer may face conflicting thoughts and emotions, such as the price of the ring versus the value it holds.

For Which of the Following Products Is the Consumer Most