Which of the following would be an example of a consumer heuristic?
A)Never buy cat litter that does not contain a deodorizing agent.
B)Do not buy national brands of pet food.
C)Use coupons for the purchase of all snack foods.
D)Do not buy cake mixes that contain artificial color.
E)Any of the above could be an example of a consumer heuristic.

Question

Quizplus · Accepted Answer

Consumer heuristics are mental shortcuts or rules of thumb that simplify decision-making. Each option represents a simple rule that a consumer might use to make purchasing decisions, thus any of them could be an example of a consumer heuristic.

Which of the Following Would Be an Example of a Consumer