For which of the following situations is a consumer's purchase behavior most likely to be characterized by extended problem solving?
A)the purchase of laundry detergent
B)the purchase of a new pair of running shoes by a consumer who runs regularly
C)the purchase of a new set of skis by an avid skier
D)the selection of a restaurant for lunch with friends
E)the first time purchase of a personal computer by someone with no prior knowledge of PCs

Question

Quizplus · Accepted Answer

The first-time purchase of a personal computer by someone with no prior knowledge of PCs is the most likely situation where extended problem-solving behavior will be observed. This is because choosing a personal computer requires a significant amount of research and information gathering to ensure that the consumer is making an informed decision.

For Which of the Following Situations Is a Consumer's Purchase