When marketing managers select a market segment to pursue,it is called:

Question

Quizplus · Accepted Answer

Selecting the target market refers to the process of choosing a specific group of consumers with similar needs or characteristics to focus marketing efforts on. Segmenting the market refers to the initial process of dividing the overall market into smaller groups based on similar needs or characteristics, but selecting the target market involves deciding which specific segment(s) to pursue. Selecting the right product and selective distribution may be important factors in the overall marketing strategy, but they are not directly related to choosing a target market.

When Marketing Managers Select a Market Segment to Pursue,it Is