Which of the following types of variables characterizes the differences between people in terms of lifestyles,personalities,and social class?

Question

Quizplus · Accepted Answer

Psychographic variables are used to describe characteristics such as attitudes, values, lifestyles, and personalities of individuals or groups, and how they influence their behavior. Demographic variables, on the other hand, include characteristics such as age, gender, income, and education level, while geographic variables include location-based factors such as region, city, or climate. Behavioral variables refer to actions or responses that consumers demonstrate towards a product or service, such as buying habits or brand loyalty. Given that the question is asking specifically about differences in lifestyles, personalities, and social class, psychographic variables are the best choice.

Which of the Following Types of Variables Characterizes the Differences