Why is the concept of segmentation important?
A) It assumes that customers are swayed by targeted marketing.
B) It underscores the importance of production orientation.
C) It helps companies offer standardized products to the entire market.
D) It implies an understanding that customers are heterogeneous.
Correct Answer:
Verified
Q7: Treating each customer separately and giving the
Q8: Which of the following is an example
Q9: A segmentation approach to the market is
Q10: A marketing manager's task is to identify
Q11: Identify the most popular behavioral variables that
Q13: Treating each customer seperately and giving the
Q14: Which of the following statements about the
Q15: Which of the following is an example
Q16: Which of the following variables is an
Q17: Which of the following types of variables
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