Identify the most popular behavioral variables that are used to form segments.
A) benefits and usage rate
B) occasions and loyalty status
C) user status and loyalty status
D) buyer readiness stage and attitude toward product
Correct Answer:
Verified
Q6: Which of the following is a demographic
Q7: Treating each customer separately and giving the
Q8: Which of the following is an example
Q9: A segmentation approach to the market is
Q10: A marketing manager's task is to identify
Q12: Why is the concept of segmentation important?
A)It
Q13: Treating each customer seperately and giving the
Q14: Which of the following statements about the
Q15: Which of the following is an example
Q16: Which of the following variables is an
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