A segmentation approach to the market is more efficient than a mass marketing approach because:

Question

Quizplus · Accepted Answer

A segmentation approach allows for the allocation of resources towards specific groups of potential customers, resulting in a more efficient use of marketing budget. Mass marketing targets everyone, including those who are unlikely to become customers. This can result in unnecessary expenses and a lower return on investment for marketing efforts.

A Segmentation Approach to the Market Is More Efficient Than