Which of the following statements about the market segmentation approach is correct?
A) This approach would imply the production of standardized products.
B) With this approach,less money is wasted on customers who have low probability of buying the product.
C) It is the act of choosing which segment or segments to pursue actively.
D) With this approach,none of the segments would necessarily be satisfied because the typical consumer in each would not feel that the product was right for him or her.
Correct Answer:
Verified
Q9: A segmentation approach to the market is
Q10: A marketing manager's task is to identify
Q11: Identify the most popular behavioral variables that
Q12: Why is the concept of segmentation important?
A)It
Q13: Treating each customer seperately and giving the
Q15: Which of the following is an example
Q16: Which of the following variables is an
Q17: Which of the following types of variables
Q18: Craig is the CMO of Speedoconnect,an Internet
Q19: When marketing managers select a market segment
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents