Treating each customer seperately and giving the perception that he or she is being treated as a unique segment by delivering personalized products and services is known as:

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Mass customization is the process of treating each customer separately and giving them personalized products and services, thereby giving the perception that he or she is being treated as a unique segment. This is achieved by combining the low costs of mass production processes with the flexibility and customization of individualized production. Selective marketing is a strategy in which a company focuses on a specific target market segment, while mass marketing targets everyone with the same product or message, and sales orientation places emphasis on selling products rather than meeting customer needs.

Treating Each Customer Seperately and Giving the Perception That He