Craig is the CMO of Speedoconnect,an Internet Services Provider that has been consistently losing market share for the past three quarters.Craig conducts a customer analysis to understand the weaknesses in the company's service operations.Which of the following groups is most critical in this customer analysis?

Question

Quizplus · Accepted Answer

Former customers are most critical in understanding why the company is losing market share, as they can provide insights into the weaknesses and reasons for leaving.

Craig Is the CMO of Speedoconnect,an Internet Services Provider That