The huge success of Heinz Ketchup's plastic squeeze bottles is an example of differentiation on the basis of:

Question

Quizplus · Accepted Answer

The success of Heinz Ketchup's plastic squeeze bottles is largely based on their distinctive packaging, which sets it apart from other ketchup brands that still use glass bottles or plastic jars. The convenience of the squeeze bottle also offers a unique selling point and convenience for consumers. Therefore, the differentiation is on the basis of packaging.

The Huge Success of Heinz Ketchup's Plastic Squeeze Bottles Is