Which of the following is most likely to be the reason due to which the Logitech brand transferred well from mice to trackballs?

Question

Quizplus · Accepted Answer

The transferability of the associations is the most likely reason behind the successful transfer of the Logitech brand from mice to trackballs. Logitech was associated with quality computer peripherals, and this association transferred well to trackballs as well. The simplicity of the product, transferability of the symbol, and high level of brand awareness may also contribute to the brand's success, but they are not the most significant factors in this case.

Which of the Following Is Most Likely to Be the Reason