Often,individual brand names are separate and distinct from the corporate brand.For example,Crest is not marketed with the Proctor & Gamble name.These brands are known as:
A) distinct product brands.
B) umbrella brands.
C) ingredient brands.
D) co-brands.
Correct Answer:
Verified
Q3: _ are also known as "umbrella" brands.
A)Sub-brands
B)Distinct
Q4: Which of the following is most likely
Q5: Which of the following is a component
Q6: Company names which are brands and have
Q7: The main variable that determines the extent
Q9: The huge success of Heinz Ketchup's plastic
Q10: In cases where the individual brand name
Q11: Which of the following is essential to
Q12: The strongest measure of a brand's value
Q13: If a company is using "branded house"
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