The main variable that determines the extent to which brand equity can be transferred to the extension is called:

Question

Quizplus · Accepted Answer

The main variable that determines the extent to which brand equity can be transferred to the extension is the "fit." This refers to how well the extension matches with the core values and image of the parent brand. A good fit leads to a higher likelihood of successful brand extension and transfer of brand equity.

The Main Variable That Determines the Extent to Which Brand