Brands provide expectations of quality,risk reduction,and prestige.

Question

Quizplus · Accepted Answer

Brands are associated with expectations of quality, risk reduction, and prestige. Customers tend to trust and rely on established brands as they perceive them to be more reliable and better performing than non-branded products. Brands also help in reducing perceived risks associated with a purchase decision as they provide information about the product's features, performance, and benefits. Additionally, brands can serve as a status symbol or a sign of social position, which enhances their prestige among consumers.

Brands Provide Expectations of Quality,risk Reduction,and Prestige