A key issue with brand extensions is whether the new product with the successful brand name can potentially harm the "parent" brand if the extension is a flop.

Name: A key issue with brand extensions is whether the new product with the successful brand name can potentially harm the "parent" brand if the extension is a flop.
Brand: Quizplus
Rating: 4.9 (46 reviews)

Question

Quizplus · Accepted Answer

This is because the failure of the brand extension can lead to a negative association with the parent brand, leading to a decline in brand value and decreased consumer trust.

A Key Issue with Brand Extensions Is Whether the New