When two independent companies cooperate to have both brands highlighted in a product it is known as corporate parent branding.

Question

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When two independent companies cooperate to have both brands highlighted in a product it is known as co-branding. Corporate parent branding refers to a strategy where a parent company markets its products or services under its own brand name rather than using the individual brand names of its subsidiaries or divisions.

When Two Independent Companies Cooperate to Have Both Brands Highlighted