Ingredient branding is a special case of corporate parent branding.

Name: Ingredient branding is a special case of corporate parent branding.
Brand: Quizplus
Rating: 4.8 (45 reviews)

Question

Quizplus · Accepted Answer

Ingredient branding is a strategy where a component or ingredient of a product is branded and marketed separately to enhance the overall product's appeal, which is distinct from corporate parent branding that focuses on promoting the parent company's brand across all products.

Ingredient Branding Is a Special Case of Corporate Parent Branding